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Contributions to Game Theory and Management, 2010, том 3, страницы 118–131
(Mi cgtm80)
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Quality Choice under Competition: Game-theoretical Approach
Margarita A. Gladkova, Nikolay A. Zenkevich St. Petersburg State University,
Graduate School of Management,
Volkhovsky Per. 3, St. Petersburg, 199004, Russia
Аннотация:
In the paper a game-theoretical model of quality choice under competition is suggested. The game-theoretical model is presented as a two-stage game where production companies compete on an industrial market and consumer's taste to quality in non-uniformly distributed. The strong Nash equilibrium in the investigated game was obtained in explicit form which allowed us to evaluate prices, companies market shares and revenues in the equilibrium. A case study for Internet-trading systems was used to approve the suggested quality choice mechanism.
Ключевые слова:
quality evaluation, quality measurement, consumer's taste to quality, quality choice, two-stage game, Nash equilibrium, Stakelberg equilibrium, Pareto-optimal solution, optimal quality differentiation, index of consumers satisfaction.
Образец цитирования:
Margarita A. Gladkova, Nikolay A. Zenkevich, “Quality Choice under Competition: Game-theoretical Approach”, Contributions to Game Theory and Management, 3 (2010), 118–131
Образцы ссылок на эту страницу:
https://www.mathnet.ru/rus/cgtm80 https://www.mathnet.ru/rus/cgtm/v3/p118
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Страница аннотации: | 186 | PDF полного текста: | 79 | Список литературы: | 40 |
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