Commercial real estate management technology taking into account consumer preferences

The management technology of commercial real estate object differing in accounting of consumer preferences and also two problem definitions of management of commercial real estate object is given. The technology includes three stages at the integrated level: identification of consumer preferences, verification of models and management. Using model it is possible to perform scenario modeling and forecasting including game imitating modeling. During business games drafts of administrative decisions which efficiency can be developed it is checked during scenario modeling "what \'85 if \'85". Search of administrative decisions can be carried out by method of the analysis of sensitivity of the chosen efficiency indicator to change of controlled parameters.