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Problemy Upravleniya, 2009, Issue 5, Pages 22–27
(Mi pu95)
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This article is cited in 5 scientific papers (total in 5 papers)
Control in the socio-economic systems
Theory of media reach calculation
E. V. Popova, G. A. Shmatovb a Institute of Economics, The Ural Branch of Russian Academy of Sciences
b Ural State University
Abstract:
The theory of calculation of a target audience reach depending on the number of appearances in the media has been developed. The theory enables to determine the value of total and effective audience reach and to
find out the reach distribution with respect to the contact number. The theory under discussion is the part of an analytical instrument which permits to make decisions concerning the advertising budget management
and optimization of the advertising placement in media.
Keywords:
advertising media planning, optimization, reach, advertising placement.
Citation:
E. V. Popov, G. A. Shmatov, “Theory of media reach calculation”, Probl. Upr., 2009, no. 5, 22–27
Linking options:
https://www.mathnet.ru/eng/pu95 https://www.mathnet.ru/eng/pu/v5/p22
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Abstract page: | 574 | Full-text PDF : | 516 | References: | 65 | First page: | 2 |
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