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Problemy Upravleniya, 2009, Issue 5, Pages 22–27 (Mi pu95)  

This article is cited in 5 scientific papers (total in 5 papers)

Control in the socio-economic systems

Theory of media reach calculation

E. V. Popova, G. A. Shmatovb

a Institute of Economics, The Ural Branch of Russian Academy of Sciences
b Ural State University
Full-text PDF (475 kB) Citations (5)
References:
Abstract: The theory of calculation of a target audience reach depending on the number of appearances in the media has been developed. The theory enables to determine the value of total and effective audience reach and to find out the reach distribution with respect to the contact number. The theory under discussion is the part of an analytical instrument which permits to make decisions concerning the advertising budget management and optimization of the advertising placement in media.
Keywords: advertising media planning, optimization, reach, advertising placement.
Document Type: Article
UDC: 659:519.2
Language: Russian
Citation: E. V. Popov, G. A. Shmatov, “Theory of media reach calculation”, Probl. Upr., 2009, no. 5, 22–27
Citation in format AMSBIB
\Bibitem{PopShm09}
\by E.~V.~Popov, G.~A.~Shmatov
\paper Theory of media reach calculation
\jour Probl. Upr.
\yr 2009
\issue 5
\pages 22--27
\mathnet{http://mi.mathnet.ru/pu95}
Linking options:
  • https://www.mathnet.ru/eng/pu95
  • https://www.mathnet.ru/eng/pu/v5/p22
  • This publication is cited in the following 5 articles:
    Citing articles in Google Scholar: Russian citations, English citations
    Related articles in Google Scholar: Russian articles, English articles
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    References:65
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