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Problemy Upravleniya, 2014, Issue 3, Pages 57–63 (Mi pu851)  
Control in the socio-economic systems

The modernized algorithm and experimental results of ads allocation in sponsored search optimization

A. N. Sorokinaab, A. Ya. Chervonenkisc

a Company "Yandex", Moscow
b National Research University "Higher School of Economics", Moscow
c Institute of Control Sciences, Russian Academy of Sciences, Moscow
English full-text Russian version article
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Abstract: In the author's previous paper optimization algorithm of ads allocation in Sponsored Search was proposed. This paper presents modernization of the algorithm. The proof of the equivalence of the old and the improved algorithm is given. There is a significant reduction in the enumerations and performing operations in new algorithm. Experimental results of the new algorithm using real data sets provided by “Yandex” company are presented.
English version:
Automation and Remote Control, 2015, Volume 76, Issue 7, Pages 1315–1325
DOI: https://doi.org/10.1134/S0005117915070164
Bibliographic databases:
Document Type: Article
UDC: 659.1.011.4+519.853.3
Language: Russian
Citation: A. N. Sorokina, A. Ya. Chervonenkis, “The modernized algorithm and experimental results of ads allocation in sponsored search optimization”, Probl. Upr., 2014, no. 3, 57–63; Automation and Remote Control, 76:7 (2015), 1315–1325
Citation in format AMSBIB
\Bibitem{SorChe14}
\by A.~N.~Sorokina, A.~Ya.~Chervonenkis
\paper The modernized algorithm and experimental results of ads allocation in sponsored search optimization
\jour Probl. Upr.
\yr 2014
\issue 3
\pages 57--63
\mathnet{http://mi.mathnet.ru/pu851}
\transl
\jour Automation and Remote Control
\yr 2015
\vol 76
\issue 7
\pages 1315--1325
\crossref{https://doi.org/10.1134/S0005117915070164}
\isi{https://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=Publons&SrcAuth=Publons_CEL&DestLinkType=FullRecord&DestApp=WOS_CPL&KeyUT=000357651500016}
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