E. B. Gribanova, “Algorithms of information diffusion modeling in marketing activities within the groups of online social network”, Probl. Upr., 2018, no. 1, 66

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Problemy Upravleniya, 2018, Issue 1, Pages 66–73 (Mi pu1067)

Control in the socio-economic systems

Algorithms of information diffusion modeling in marketing activities within the groups of online social network

E. B. Gribanova

Tomsk State University of Control Systems and Radioelectronics

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Abstract: The algorithms are presented of information diffusion modeling and of estimating the probability of influence during marketing activities in social network, based on the independent cascade model. The calculation results are given of the probability of influence for randomly generated network with the specified characteristics.

Keywords: social networks, marketing activities, cascade model, information diffusion.

Document Type: Article

UDC: 519.8

Language: Russian

Citation: E. B. Gribanova, “Algorithms of information diffusion modeling in marketing activities within the groups of online social network”, Probl. Upr., 2018, no. 1, 66–73

Citation in format AMSBIB

\Bibitem{Gri18}

\by E.~B.~Gribanova

\paper Algorithms of information diffusion modeling in marketing activities within the groups of online social network

\jour Probl. Upr.

\yr 2018

\issue 1

\pages 66--73

\mathnet{http://mi.mathnet.ru/pu1067}

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https://www.mathnet.ru/eng/pu1067

https://www.mathnet.ru/eng/pu/v1/p66

Citing articles in Google Scholar: Russian citations, English citations
Related articles in Google Scholar: Russian articles, English articles

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Abstract page:	173
Full-text PDF :	60
References:	22
First page:	7

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