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Problemy Upravleniya, 2018, Issue 1, Pages 66–73
(Mi pu1067)
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Control in the socio-economic systems
Algorithms of information diffusion modeling in marketing activities within the groups of online social network
E. B. Gribanova Tomsk State University of Control Systems and Radioelectronics
Abstract:
The algorithms are presented of information diffusion modeling and of estimating the probability of influence during marketing activities in social network, based on the independent cascade model. The calculation results are given of the probability of influence for randomly generated network with the specified characteristics.
Keywords:
social networks, marketing activities, cascade model, information diffusion.
Citation:
E. B. Gribanova, “Algorithms of information diffusion modeling in marketing activities within the groups of online social network”, Probl. Upr., 2018, no. 1, 66–73
Linking options:
https://www.mathnet.ru/eng/pu1067 https://www.mathnet.ru/eng/pu/v1/p66
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Statistics & downloads: |
Abstract page: | 187 | Full-text PDF : | 71 | References: | 29 | First page: | 7 |
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