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Building web infrastructure for providing rating services and subscription to them
A. A. Akhremenkova, B. A. Galitskyb a Program Systems Institute of RAS
b School of Computer Science and Information Systems
Birkbeck, University of London
Abstract:
We simulate the process of possible interactions between a set of
competitive services, web infrastructure agents (portals) that
provide online rating for these services, and users of these
services. We argue that to have a profitable business, these
portals are forced to have subscribed services that are rated by
the portals. We follow the “what-if” methodology, analysing
strategies that a service may choose from to select the best
portal for it to subscribe to, and strategies for a portal to
accept the subscription such that its reputation loss, in terms of
the integrity of its ratings, is minimised. The results of our
simulation are that under natural conditions, if most of the
services and rating portals in a given industry do not accept a
subscription policy similar to the one indicated above, they will
lose, respectively, their ratings and reputations, and, moreover
the rating portals will have problems in making a profit. Our
prediction is that the modern portal-rating based economy sector
will eventually evolve into a subscription process similar to the
one we suggest in this study, as an alternative to a business
model based purely on advertising.
We propose a multiagent architecture which implements the
developed strategies for services, portals and users.
Received: 23.06.2005
Citation:
A. A. Akhremenkov, B. A. Galitsky, “Building web infrastructure for providing rating services and subscription to them”, Matem. Mod., 19:2 (2007), 23–32
Linking options:
https://www.mathnet.ru/eng/mm922 https://www.mathnet.ru/eng/mm/v19/i2/p23
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Abstract page: | 1237 | Full-text PDF : | 304 | References: | 61 | First page: | 13 |
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