Mathematical Modelling of Information Flows in Social Media

The paper is related with new areas of application of mathematical methods in humanity sciences, and, in particular, the possibilities of modelling of information flows in social media. The models is proposed which describes interactions in system, where self-organization is due to redistribution of information flows. The four models of this kind are considered. They are the cellular networks with variable structure of connections. The considered are qualitative effects and new types of self-organization characteristic of such systems.