Using ontological models for individual selection of mobile network operators’ products for subscribers

Under pressure from growing competitive activity, mobile network operators have to look for new ways to stimulate communication services used by subscribers. To achieve this goal, operators develop new products in order to appeal to mass segments of subscribers. However, such strategy fails to attract subscribers effectively and operators are forced to develop mechanisms to select and recommend products based on subscribers individual needs and preferences. This article describes an ontology-driven conceptual models of a mobile network operator’s product and algorithm which has been developed to select appropriate products for subscribers. The presented results will be used to implement a recommender system, closely integrated with the “Product Catalog of a Mobile Network Operator” information system.