Contributions to Game Theory and Management
RUS  ENG    JOURNALS   PEOPLE   ORGANISATIONS   CONFERENCES   SEMINARS   VIDEO LIBRARY   PACKAGE AMSBIB  
General information
Latest issue
Archive

Search papers
Search references

RSS
Latest issue
Current issues
Archive issues
What is RSS


Contributions to Game Theory and Management:
Year:
Volume:
Issue:
Page:
Find




Personal entry:
Login:
Password:
Save password
Enter
Forgotten password?
Register

Contributions to Game Theory and Management, 2010, Volume 3, Pages 29–39 (Mi cgtm73)  
Marketing Strategies for Periodic Subscriptions

Luigi De Cesare, Andrea Di Liddo

Faculty of Economics, University of Foggia, Largo Paga Giovanni Paolo II, 1, 71100 Foggia, Italy
Full-text PDF (209 kB)
References:
PDF
HTML
Abstract: We consider a number of firms who sell a non differentiated product through periodic subscriptions. Firms select price and advertising strategies maximizing their profits and buyers behave differently according to their status: new buyer or renewer. A discrete dynamic game is proposed together with a numerical alghorithm based on the simulated annealing technique.
Keywords: Price and advertising models, Marketing models, Dynamic games, Simulated annealing.
Document Type: Article
Language: English
Citation: Luigi De Cesare, Andrea Di Liddo, “Marketing Strategies for Periodic Subscriptions”, Contributions to Game Theory and Management, 3 (2010), 29–39
Citation in format AMSBIB
\Bibitem{De Di 10}
\by Luigi~De~Cesare, Andrea~Di~Liddo
\paper Marketing Strategies for Periodic Subscriptions
\jour Contributions to Game Theory and Management
\yr 2010
\vol 3
\pages 29--39
\mathnet{http://mi.mathnet.ru/cgtm73}
Linking options:
  • https://www.mathnet.ru/eng/cgtm73
  • https://www.mathnet.ru/eng/cgtm/v3/p29
    • Citing articles in Google Scholar: Russian citations, English citations
    Related articles in Google Scholar: Russian articles, English articles
    Statistics & downloads:
    Abstract page:274
    Full-text PDF :92
    References:41
     
      Contact us:
    		  Terms of Use  Registration to the website  Logotypes © Steklov Mathematical Institute RAS, 2024