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Contributions to Game Theory and Management, 2018, Volume 11, Pages 207–223 (Mi cgtm329)  
This article is cited in 1 scientific paper (total in 1 paper)

A dynamic oligopoly marketing model of advertising

Lihong Shi, Ovanes Petrosian

St. Petersburg State University, 7/9 Universitetskaya nab., St. Petersburg, 199034, Russia
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Abstract: We consider a dynamic oligopoly advertising model for both noncooperative and cooperative setting. Feedback Nash equilibrium strategies and cooperative strategies are found to determine the optimal advertising efforts of each firm for both setting respectively. Besides, depending upon the cooperative strategies, imputation is introduced as an optimal allocation of joint payoff and Imputation Distribution Procedure is used to guarantee the time consistency for cooperation.
Keywords: advertising competition, optimal control, dynamic programming, time consistency.
Document Type: Article
Language: English
Citation: Lihong Shi, Ovanes Petrosian, “A dynamic oligopoly marketing model of advertising”, Contributions to Game Theory and Management, 11 (2018), 207–223
Citation in format AMSBIB
\Bibitem{ShiPet18}
\by Lihong~Shi, Ovanes~Petrosian
\paper A dynamic oligopoly marketing model of advertising
\jour Contributions to Game Theory and Management
\yr 2018
\vol 11
\pages 207--223
\mathnet{http://mi.mathnet.ru/cgtm329}
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  • https://www.mathnet.ru/eng/cgtm/v11/p207
    • This publication is cited in the following 1 articles:
    Citing articles in Google Scholar: Russian citations, English citations
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