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Contributions to Game Theory and Management, 2017, Volume 10, Pages 299–325
(Mi cgtm312)
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Design and simulation of coopetition as lead generating mechanism
Maxim Shlegel, Nikolay Zenkevich St. Petersburg University, Graduate School of Management
Abstract:
This paper considers coopetition as form of interaction between companies and agents. As the method to analyse coopetition internet-based platform is used and modeled. The most important part of the research is simulation of lead-generation internet-based platform. As a result, potential industrial impact that can be caused by a lead generating internet platformbased coopetition among companies, which operate in one industry.
Keywords:
coopetition, internet-based platform, lead generation, agent-based simulation.
Citation:
Maxim Shlegel, Nikolay Zenkevich, “Design and simulation of coopetition as lead generating mechanism”, Contributions to Game Theory and Management, 10 (2017), 299–325
Linking options:
https://www.mathnet.ru/eng/cgtm312 https://www.mathnet.ru/eng/cgtm/v10/p299
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Statistics & downloads: |
Abstract page: | 500 | Full-text PDF : | 194 | References: | 41 |
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