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Avtomatika i Telemekhanika, 2010, Issue 9, Pages 152–161 (Mi at885)  
This article is cited in 1 scientific paper (total in 1 paper)

Control in Social Economic Systems

Estimating effectiveness of the outdoor advertising with the use of transport model

V. I. Shvetsov

Institute for Systems Analysis, Russian Academy of Sciences, Moscow, Russia
Full-text PDF (173 kB) Citations (1)
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Abstract: A new method of estimating effectiveness of allocation of the outdoor advertising was proposed on the basis of the mathematical model of the urban transport system. The transport model enables one to calculate the amount of travels and their routes between the urban regions on all kinds of transport. For a certain allocation of the advertising surfaces, these models allow one to calculate the mean number of visual contacts of the residents with the surfaces. The proposed method enables one to calculate the population distribution dynamics in terms of the number of contacts and determine both the total number of contacts and the dynamic characteristics of the daily coverage of the population by an advertising campaign.
Presented by the member of Editorial Board: Yu. S. Popkov

Received: 15.12.2009
English version:
Automation and Remote Control, 2010, Volume 71, Issue 9, Pages 1879–1887
DOI: https://doi.org/10.1134/S0005117910090109
Bibliographic databases:
Document Type: Article
Language: Russian
Citation: V. I. Shvetsov, “Estimating effectiveness of the outdoor advertising with the use of transport model”, Avtomat. i Telemekh., 2010, no. 9, 152–161; Autom. Remote Control, 71:9 (2010), 1879–1887
Citation in format AMSBIB
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    • This publication is cited in the following 1 articles:
    Citing articles in Google Scholar: Russian citations, English citations
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